When Subaru decided to enter the premium car category, they felt the logo used in all their advertising could be freshened up. Being a Jr. Art Director, I was supposed to help the CEO of Temerlin McClain make a PowerPoint presentation to the execs at Subaru North America. I scanned in a logo from one of the vehicles and used it in the some of the slides. During the presentation, the Subaru execs noticed the new treatment of their logo, and changed it right there on the spot. Thanks to hours of retouching and photography from Dallas' Scott Harben it still holds up today. Click on the image to see the transformation.
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